Marketing DB Coursework Example | Topics and Well Written Essays - 500 words

Marketing DB - Coursework Example The reason to move ahead is indeed the atmosphere that one is talking about here. The shopping experience at a retail store becomes more satisfying when the aura and aromas get manifested in the most proper sense. This means that this experience gets better if the aura and aromas are highlighted in a positive fashion – one that suggests immense room for a better retail experience for the end consumer. If the consumers are given a smell that they would like to feel good about, they will definitely visit this retail store (Frazier, 1996). Similarly, if they are welcomed by an activity which is indeed a hallmark of the retail chain, they shall do every effort to be there and thus finish their joyride as well as accomplish their shopping mission. The need is to understand what the consumers want and how they are going to achieve what they have in mind. This suggests that the retail experience needs to be defined and later on re-defined to have a cumulative stance so that the consumers are always at a benefit. The vertical management system is a channel arrangement where one of the channel members might own some of the others and bring upon them its influence which is available in the wake of better power that comes from bargain, contracts and other requirements. The implications and opportunities of this VMS channel arrangement for my company is that it will aim to better the relationships that exist amongst the channel members and allow them to grow beyond the expected returns. This will enable the channel members to bring their best to the fore and give the best price in terms of bargains and so on. Eventually the consumers’ shopping experiences would become better and they will get the best deals and discounts which are available within the related industry. The retail format that is most appropriate for my company since it is CAD and based on a computer is an online model. This will bring immense