How successfully does tourist industry in the Canaries add value? Essay

How successfully does tourist labor in the Canaries add value? To what consummation is Maslows pecking order is applied to run staff in Souvenir castle?Souvenir castle, a retail sales outlet lodge started in the twelvemonth 1991 by Jose Ignacio. They ar specialist sellers in Souvenirs. a vocalism(predicate) from that, they hand over excessively started to sell cig arttes, tobacco plant and electronics. This decision was taken a mate of years back when the corporation was reservation success in the market by opening their shop no. 5 in the last 12 months. at present, they meet more than 200 employees working in the federation over different 40 department stores throughout the island of Gran Canaria which is fixed in Spain. Now in the emerging they are thinking of selling perfumes as comfortably. maven of the retail outlets of the Souvenir Palace keep company.The key itemor behind the companys success has been the huge summation of touristry industry that is l ocated on the island. This been a huge fact on the success of the record sale of the year that the company made (1.6 meg 250 million pesetas)1 in the year 2000. Not except, tourism has dished the company grow, the motivation strategies applied by Mr. Jose Ignacio has also helped them to gain a major market share than of their competitors. This competitive improvement of years has given them a commodity brand image because of their excellent military service and relationship with customers.A major fact that approves that tourism has helped the company to grow is that onward the September 11 attacks, umteen spate used to travel and come to this lovely island. That was the time when the record sales were made. after(prenominal) the September 11 attacks, sales earn fallen dramatically.2 They have had a 40% decrease since then.3 This has really affected them, which has sunk their future plan of selling perfumes. Now they are thinking of applying opposite strategies of a stir(p) their sales and improving their performance desire they had before the September 11 attacks.tourism was growing from the year 1995 till 2001, unawares when those attacks occurred and there was a major subside in the tourism industry. This has affected the al unrivalled world. However, the company is still doing good, as Mr. Jose Ignacio tries to be active their employees. Mr. Jose Ignacio believes in Maslows hierarchy of contracts. He thinks that by referring to Maslows theory, you can run the employees kick downstairs. First of all, he tries to provide them with the rudimentary needs such as viands and shelter. and then, he thinks of the further stages on the Maslows hierarchy of needs. These are Security needs. He does this by providing them with unchanging contracts, giving a wide-cut, friendly and healthy working condition. Then he would think of Esteem needs. This is through by team working, as this would help all of the employees become good colleagues hav ing good relationship which could result to both, formal and light communication within the company. Finally, he would break up to go for the self-actualisation, this means that he gives his employees higher(prenominal) responsibility than they normally have and to value them for their meditate well accepte as they could musical note good and also that the company needs them and they are a part of their organisation.However, there are limitations for promoting employees. These limitations are that non many people can be promoted, because the company doesnt need so many higher levels of staff, so not many people can be promoted. Also, not much responsibility could be given to any employee, because each employee has only a particular task.We can also tell that the company is doing very well by making some straightforward comparisons mingled with the different companies on the island. Reports aim that souvenir Palace has done far-off better and unplowed ahead of the game.4 O ne style to show this is that they have kept expanding their commercial enterprise while others have been the same. Moreover, comparisons of fit sheets have been made by many business analysts on the island who have prompt their reports for the public interest.The other main mover that has been the key for the company has been the motivation strategies that have been applied by the CEO, Mr. Jose Ignacio. In the call into question, he told me that, It has been five years now that I have been using the democratic leaders style, which has helped me to come close to my employees and to know them better5 Surely, this would help the employee to enjoy their arrest at this company better. Another fibre of motivation strategy they he applies are giving the employees fringe benefits. These fringe benefits could be discounts on the companys products, other non-monetary rewards such as small cease products that are promoted by other companies for their sales, etc.Pay is not the only wa y to motivate the employees. One of the main slipway in order to motivate the employees is undecomposed by praising them or by recognizing them for a job well done.6 This can make any employee spirit better. Moreover, he has given his employees a job security by giving them permanent contracts. This means that employees know that they have a secured job. This is very important because short end point contracts dominate the employment market on the Canary Isles as the local paper says Contratos a corto plazo es la case de desempleo en nuestras islas.7Mr. Jose Ignacio believes in the Maslows hierarchy of needs. This hierarchy tells us that employees dont get satisfied neither by the basic needs of pabulum and shelter nor by the security needs. They need to reach to their full potential, which is the self-actualisation. To do this one should delegate more responsibilities to their managers. This makes the managers feel that they are a part of the company and the company needs th em. They will also feel that Mr. Jose Ignacio believes in them. This good belief in each other could help to reconstruct a strong relationship between the staff at the company.In conclusion, I think that the key factor outs behind the companys success have been the tourism in the island of Gran Canaria as well as the motivation strategies applied by Mr. Jose Ignacio. However, I think that the motivation factor dominates more than the tourism factor. This has been very obtrusive after Mr. Jose Ignacio applied the Maslows hierarchy of needs.1 Taken from the companys balance sheets.2 Taken from articles of the snip Newsweek.3 Made from the comparisons of the companys annual balance sheets.4 Reports from the business analysts on the island.5 Taken from the interview with Mr. Jose Ignacio.6 Taken from the interview with Mr. Jose Ignacio.7 From an article in the local newspaper, La Provincia.